Flat email and SMS revenue
More sends is not the answer. Better targeting is.
Maestra Platform segments off live behavior, an all-in-one retention marketing platform for ecommerce brands, with a forward-deployed marketer building the segments.
Brands running on Maestra
The problem
The team is too small to run the program it needs
A lean team can keep a newsletter going, but building segmentation, testing offers, and maintaining a full lifecycle of flows takes more hours than exist in the week. The result is a program stuck at whatever the last vendor set up.
What we hear from brands
A 15-person team can't manage sophisticated email flows, so the program is stagnant by default, says a made-in-USA belts and accessories manufacturer.
Lack of segmentation leading to batch-and-blast emails, with limited team bandwidth to execute CRM strategy, reports an ecommerce brand on a custom-built site.
A two-person marketing team at a home goods and drinkware brand says email content isn't effectively driving action despite growth in sales.
The new way
Deliverability that gets fixed, not just monitored
Maestra's deliverability dashboards, engagement-based sending limits, and warm-up process are built to catch problems before they hurt revenue, not after. Furniture Fair's open rate rose from 17.3% to 45.86% after switching, driving email sessions growth of 95% year over year.
Outcomes brands report
Customer proof
More than half of Pinemelon's channel revenue is automated
A young brand does not have the hours for daily campaign work, so the programs have to run themselves. Automated flows now account for the majority of what email and the app bring in.
55.8%
share of revenue from automated campaigns in DTC channels
How it works
Access, approvals, and not much else from you
Hand over the keys
Read access to the tools you run today is enough for your marketer to see what has to move.
Answer a few questions
A handful of decisions only you can make, and help with warming the sending domains, is the whole of your involvement.
Approve and go
Everything else is built, tested, and launched for you, which is why brands describe the switch as the smoothest one they have run.
The platform
What the platform knows about a shopper
Orders, browsing, campaign response, and offline touchpoints land in the same profile as they happen. Nothing waits for an overnight job, so the segment a campaign uses is the state of the customer right now.
Your forward-deployed marketer
Included in the subscription, with no separate fee
The service is part of what you already pay for. There is no professional-services line, no hourly rate, and no tier where the help gets better.
Included with no additional fees
Same service regardless of account size
No hourly billing for marketing work
Replace your stack
Agency plus point tools, priced honestly
The common setup is several subscriptions and a retainer for the people who operate them. Here the operating is included, which changes what the comparison is actually between.
Replaces
Klaviyo
Attentive
Rebuy
Nosto
Yotpo
The next step is smaller than a migration
Look at the platform, ask what your first month would look like, and decide after that.